Internet advertising has grown a lot during the last years. While Google did a lot to push the advertising space over the internet, Facebook is the newest entry to do this. Advertisers are finding Facebook highly useful when it comes to targeting various niche markets and demographics. In this article we will talk about 3 wonderful Facebook marketing tips that will guide you during your campaign. One simple tip that new Facebook advertisers overlook is to separate ads by gender. This is necessary because men and women usually click on various types of ads. So if you choose to increase the effectiveness of ad, you should make sure that your remember this step. You will also find out that not only is there a difference in response, but also in the price of the ad too. For instance, if you are pushing a weight loss eBook that has 2 versions, one for men and one of them for women. In this example, you can basically split them into genders and find out what the targeted results will be. By utilizing this one easy feature you will tap into two different genders effectively, without having to worry about the response.Get the facts at Facebook advertising tips Fort Collins website
In addition, you can also put your traffic into different age groups. The best strategy for getting this done is to make up age groups with gaps of 5 years. But, don’t limit yourself to groups with 5 year age gaps. This one feature has tons of potential in relation to testing. You would have the ability to test the kind of response that you get for certain age groups and then target them. As time passes by, you’ll realize that these responses become a little predictable, making your job easier. This is when you would be able to advertise to people of differing age groups with products that are tailored just for them.
This one tip might be a little shocking for you, but trust me, it works. When making any ads, for the images of any people in your ads; you will want to have highly unattractive people in them, or extremely beautiful people. What you will be doing with that approach is creating more emotional reactions in the people who see your ads. However in order to get the greatest response the faces in your images must not be the least bit fuzzy or out of focus. Stop ’em cold; that is what you want to do with people, and then you also want to get that strong gut reaction to your pics. What really helps to make this effective is the fact that we’re doing this on Facebook where people naturally are used to seeing images of faces.
Don’t forget to use keyword targeting to get the most out of your campaign. If you’re just going to stick to demographic targeting, then you’re aiming too broad. It only works on its own when your product is wanted by the masses or when you can’t really use any targeted keywords because the market is too broad. But if this is false, then you should target the keywords because when your ads match, they have a way of achieving a high click through rate, which usually gets more conversions. Search engines like Google have their own methods for testing relevance and giving your website a quality score. Although Facebook does not have this kind of formula, it does abide by the same concepts. It is common sense that relevant ads will get you stronger results.